Have you ever Googled yourself? I just did and found an old video of a workshop I hosted a number of years ago on writing your author bio. Your author bio provides an opportunity to grab the reader’s attention and convince them to buy your book. It needs to be perfect. Not only does it provide a way for your readers to get to know you, but it also shows your expertise and displays your writing style.
But what if you aren’t a writer? The same principles apply. If you are a professional, add a bit of the personal to help make connections. You have a story to tell. Your bio is a great place to drop a hint or two about what is important to you because you are so much more than just a job title.
Want to jazz up your LinkedIn profile? Try a few of these tips:
- Turn your Summary into your story. Did you grow up someplace interesting? Do you have an unusual hobby or award? Share it here.
- Explain your struggles and how you’ve used them as your motivation. People love stories when the hero wins. This isn’t bragging, this is relating. Chances are, others have had similar struggles.
- Has your motivation become your mission? I bet it has. Let your audience know your mission, where you are going, how you might get there.
- Avoid jargon. It’s boring and you aren’t boring.
- Organize your information. Remember what you learned in High School English class? Use a hook and end with a bang.
- Want to see a few of LinkedIn’s favorites? Check these out!