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Audience Matters

Posted by alisonnissen on March 28, 2020
Posted in: Uncategorized. Tagged: Audience, editor, publish, writer. 1 Comment

“So, Al, what are you going to do with an English degree when you graduate?”

“Dad, it’s a liberal arts degree, everyone will want to hire me.”

My dad’s advice fell on deaf ears. I was too big for my britches, and my dad knew it. He encouraged me to contact alums to investigate career options, but I didn’t follow his advice. Instead, I stormed the real-world with my inflated ego and landed a job as a receptionist at a stock brokerage firm in Dallas.

I hadn’t thought much about that first job until recently. After a quick Google search, I discovered the firm was still in business, and my first boss now donned an impressive title.  Actually, he was my second boss. After one week of answering phones with a smile, I received a promotion to sales assistant. I felt like Melanie Griffith in the movie Working Girl as I rode the bus downtown in my cheap business suit with my high heels tucked into my oversized purse.

My tasks included crafting correspondence (the good, the bad, and the ugly) to clients and a teachable moment on writing. It’s the type of lesson that transformed the trajectory of my life—and I’m sure my former manager would have zero recollection of ever offering it.

He instructed me to write a letter informing a client to “pay up or else.” I wrote, “Client, you must pay or else.” Of course, I’m paraphrasing, but my boss, rather than chiding me for the harsh tone, said the letter sounded as if I pointed a scolding finger toward the client, who only needed to pay an invoice, not hire a lawyer. Once again, I’m paraphrasing, but I took the lesson to heart: never alienate the reader.

Fast forward 31 years and I still consider this the best advice I’d ever received. Without invested readers, writing would be a fruitless endeavor. What I want “you” to think, to feel, to believe drives my writing content and determines how I connect with the audience. Writers can open doors as quickly as they can close them. Revealing the rising fog as it slowly lifts from the marshy bayou in late spring sets the mood. What I say matters as much as what you read.

Even though I might not have thought about my first “real-world” job in a while, the lesson that the audience matters is one I have retold many times. It matters when writing a blog article, posting social media, or telling a story. We are the creators of what others view, and it helps to have an ideal audience in mind whether it is a client who needs to “pay or else,” novice bloggers, or a roomful of college students. Audience always matters.

Today, my audience is my Dad, the man who made practical suggestions to a girl who believed she was “all that” and the gentle lesson that if the britches don’t fit, try on a smaller ego.

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Breathe

Posted by alisonnissen on March 14, 2020
Posted in: Uncategorized. Leave a comment

4 Tips Writers Need (3)

At 9:00 pm, I received a text from my husband. Our son needs to be home by Friday before the European Corona Virus travel ban begins.

For years, I pushed our children to explore the world, study abroad, expand horizons. Our youngest finally did by participating in a Transitional Economies course, which included a week in the Czech Republic, visiting corporations, attending lectures, and sightseeing.

I hadn’t fallen for the COVID-19 hype—I had an adequate amount of toilet paper, plenty of bleach, and an extra bottle of Dawn Ultra with 50% less scrubbing and 3x the grease cleaning power—until my child was about to be stuck in Europe for a month.

As an experienced traveler, I hopped on the internet and within a minute, acquired the ticket he needed. But the date was incorrect. Ugg. No problem, I bought him a second ticket one minute later only to discover he’d been waitlisted. Wait. What? No. NO. NO!

I felt my hands began to tremble, just a little. I called the airline: “We are experiencing higher than normal call volumn.” I fumbled with my computer mouse. My clicks weren’t connecting as panic slowly started to bubble inside. I Googled the airline for information. Nothing. I called another number. Busy. I felt myself falling apart until a little voice said, Alison. Stop. Breathe.

So I did. One inhale in. One slow exhale out. A few calmer clicks later, my world traveler was booked and on his way to the airport.

When I look at the craziness all around me: schools closing, markets falling, baseball postponing the season, I imagine this is what pandemonium looks like. I realize it doesn’t take much to be swept up by hysteria—regardless of how much toilet paper I have. I will count myself lucky that I have that little voice to remind me to breathe, to recalibrate.

As everything seems to fall apart around me, I am going to make one simple suggestion to the world: let’s give ourselves a pause. Let’s stop and breathe. Really, it’s quite amazing what a slow inhale and exhale can accomplish. Now, where is hand sanitizer?

Image may contain: Alison Brown Teichgraeber Nissen, outdoor

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It’s Nice to be Asked

Posted by alisonnissen on February 26, 2020
Posted in: Uncategorized. 2 Comments

4 Tips Writers Need (1).png

Asking for help often gives me anxiety, you know, sweaty palms, heart palpitations, dry mouth. But when someone asks me for help, I am flattered. I thank them for asking.

Yes. I thank the asker because it’s an honor to have someone ask.

Instead of thinking only about my discomfort in asking for help, I need to remind myself that it is an honor to be asked. And that fact alone makes asking for help easier.

Here are some quick tips to help you get out of your head and ask for the help you need:

1.      You are not a burden. People like to help. If we don’t ask, we deprive them of the opportunity to help someone. Think of it as your duty to humanity.

2.      You are not weak.  As an overburdened caregiver, I told my friends, I could handle “it.” I couldn’t. They brought me food. I ate. Win-win.

3.      You are not stupid. We’ve all thought it, “They will think I’m stupid. They won’t like me anymore. It will be the death of me.” Okay, that’s a bit melodramatic, but if I’ve thought it, chances are you have, too.

4.      Ask the right questions. If you ask me about the best time to plant lemon trees, I’ll shrug my shoulders and suggest “Spring?” But, if you ask me how to write a speech, I will entertain you with endless suggestions to help you on your journey because I’m super excited to help someone on their pubic speaking path.

So, the next time you need help. Ask. It’s good for you, it’s good for them, and it’s good for humanity. Win-win.

alison at granville inn photo

 

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Interview with the And I Thought Ladies

Posted by alisonnissen on November 6, 2019
Posted in: Uncategorized. Leave a comment

What an opportunity! I joined the And I Thought Ladies on their interview show….Watch it now!

And I Thought Ladies Interview: 

Alison Nissen wears so many hats she should own a shop. Alison is the president of the Flordia’s Writer’s Association, a professor, and a ghostwriter. She does so much we had to ask how she balances it all in one day.

Image-1

To answer that question…you’ll have to listen to find out! (There’s even a Facebook Premier, November 22 @ 6:00p.m. (est). Facebook Premiere

The And I Thought Ladies, Wilnona & Jade, produce magazines, conferences, book festivals, podcasts, Roku TV and a docuseries.

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The Three Stumps

Posted by alisonnissen on September 12, 2019
Posted in: family, pirates, treasure. 2 Comments

Our leader stepped out of our vehicle and hoisted his body-length shovel to his shoulder. “This way,” he shouted with enthusiasm and vigor.

We followed, carrying pails and trowels and shovels of our own. We were a ragtag bunch, but we had confidence in our leader as we slowly traversed the creaky wooden platform to the hot sand below. We removed our shoes and walked barefoot until we reached the light green-blue waters at the edge of the beach.

The sound of the waves lapping slowly onto the shore soothed our intense energy. We were prepared for the task at hand. We had studied the map, read the lore, and spoke to locals who knew the stories of the pirate Gasparilla.

Gasparilla’s exploits were not as well researched in this part of Florida, but our uncovered evidence assured us that we would be looking in the right place: The Three Stumps.

Legend has it that, for fear of mutiny, Gasparilla left his crew and buried a separate treasure somewhere along the shores of Clam Pass’s mangrove swamp.

We hustled along the beach as fast as we could, waves washing away any evidence of the arrival and departure of each step. “There it is!”

The worn edges of the mangrove swap spilled onto the beach as the Gulf of Mexico gave way to a small river, pulling in the tides and washing them away while birds and spiders played within the rotted trees.

“This has to be the place!” our leader announced and slowly brought his 3-foot, red plastic shovel to the sand.

“There, there’s a stump!” the second in command pointed. “It has the X, just like the picture.”

“Get the book, let’s look,” the leader said to me as I lowered my sack and pulled out the tattered thrift shop find, Pirates in Naples.

I read: Fearing a revolt by his men, the famous pirate Gasparilla crept off his ship and hid a treasure-trove of gold and jewels by the Three Stumps at the foot of Clam Pass. Next to the words was a picture of three stumps at this very place. The third had a giant X drawn in red Sharpie over the photograph.

“Dig,” the leader shouted.

We dug next to the first stump. Nothing. The second stump. Nothing. The third stump, my small plastic yellow hand shovel hit something solid.

“Here!” my seven-year-old shouted as he tossed his spade onto the nearby beach towel.

He and my four-year-old dove to their knees and with hands and fingers, scooped the surrounding sand until they uncovered the blue marble chest buried in the soggy brackish shore.

Slowly, we treasure hunters watched as my child pulled off the lid, revealing gold and silver coins hidden beneath. Red and green plastic gems sparkled in the brilliant sunlight.

“We’re rich, we’re rich,” the two shouted as they held up each trinket to study. Gold necklaces bought at the local dollar store, beads from the craft store, and coins found at the nearby five-and-dime were, indeed, priceless.

You see, my father had lovingly shopped for each accessory to place it into the thrift store jewelry box he found. He bought a book and added the appropriate clues. My father imaged what it must be like to be seven once again, and as best he could, he created a fortune that money cannot buy. Instead, he crafted a memory with love and thoughtfulness.

For several years, my oldest would visit his treasure, imagining what it would be like to one day spend it, knowing, as he aged, that the spending would never be as much fun as the finding.

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Presence

Posted by alisonnissen on August 6, 2019
Posted in: family, Uncategorized. 1 Comment

I was twenty-three and newly engaged.  My mother’s friends decided to host a bridal shower.

Dressed in an aqua linen skirt with a matching silk tank top, I was treated like a princess. We had finger sandwiches and drank sweetened iced tea garnished with lemons. A few of my high school and college friends joined us but the majority of ladies were my other “mothers,” those who watched me grow, make mistakes, graduate, and find love. They were still Mrs. Whoever, but I always knew I could call on any one of them and they’d be there to pick up whatever pieces were toppled to the floor during an emergency.

IMG_2049

The April afternoon sent fractures of light through the tall pines that surrounded the dining hall where I had spent my summers as a counselor. The same tables and chairs I ate on years earlier, lacquered and cleaned, now held our dainty lunch, surrounded by flowers and boxes and bows. It was a cherished place for me and special to be there surrounded by people I’d known most of my life.

“Alison, open your presents!” a voice sounded a call and small cheers erupted.

I smiled and someone began to put 30 chairs in a semi-circle while everyone else slowly took their place.

“Alison, sit in the middle so we can all watch.”

I nodded and moved my chair next to a giant pile of gifts. I slowly pulled the paper from one while all eyes focused on what I was about to do: Unwrap my present and hold it up for all to see.

While women hooped and hollered, in their politest, indoor voices, a hush returned as I pulled another one. There was a mummer, “That’s mine.”

IMG_2050

My cheeks began to flush with the recognition that the attention of everyone was solely on my reaction to the gift. What if I didn’t like it? Would I disappoint someone? Would they be mad at me? Would they be mad at my mother?

These might be irrational thoughts, but they were my thoughts, nonetheless.

Fully aware that my hands started to tremble as I pulled the end of a velvet bow, the thing that has always haunted me happened. Tears began to hover on my lower lids. I smiled harder, hoping to stave them off. The thought of crying mortified me, which, of course, made me want to cry more.

Embarrassed, I looked down to see my blue skirt absorb the first droplet, followed by another.

I opened the gift with a sniffle and false grin and pulled a box from the table, as my embarrassment grew. More tears, more awkwardness, more embarrassment, a vicious cycle began.

Softly, someone pulled their chair next to mine. Placing her hand gently on my shoulders she silently sat next to me and handed me a package. She never said a word, but intuitively knew to stay, calmly handing me gifts, as I dried my cheeks with the back of my hand.

My countenance returned to normal and I showed my appreciation to what my “other” mothers had given me. More importantly, however, was the knowledge that someone gave me something that money can’t buy. I don’t recall any of the items wrapped in paper and bows. But I do know that I was given an example of how to be supportive and kind. Life is filled with things of all shapes and sizes.  I remember my bridal shower not because of the tangible articles picked from a registry. No, that day, I was given a memory that showered me with compassion when I needed it. As simple and almost silly as it was, it is one of the best memories of all.

Alison HiDef Photo

 

 

 

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Broken, A 2018 RPLA Poetry Finalist

Posted by alisonnissen on January 4, 2019
Posted in: Uncategorized. 1 Comment

brokeni saw a broken heart today, it lay there on the streeti saw woman crying, lonely, sad, and bleak.i saw a father, head in hand, tears running down his cheeki saw an angel fly today,

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The Change that Matters

Posted by alisonnissen on October 29, 2018
Posted in: family, Uncategorized. Tagged: cemeteries, cemetery, hebrew, holocaust, jew, jewish, mass shooting, pittsburgh. 1 Comment

A list of names appeared on my Facebook wall. Multicolored stars of various sizes rimmed the border. Normally, I would simply scroll past but this time, I stopped and read the names. They should have meant nothing to me. These people were not from my neighborhood; I didn’t graduate high school with any of them; our kids weren’t on the same little league teams.

No, this list was different and it sent me back to my childhood.

I grew up in an idyllic Pennsylvania community. On the edge of the woods, at the top of the hill, surrounded by three cemeteries and a convent. Summer nights were spent outside running barefoot this way and that, playing kick the can or tag until dusk. Riding my bike in the 4th of July parade, red, white, and blue streamers trailing in the wind. Participating in spontaneous watermelon seed spitting contests in the grass.

Occasionally, I would end up in the Jewish cemetery, the closest to the house, and read the engravings. I was fascinated by the tombstones with the long registers of individuals who shared the same last name. I would sit in my cutoff shorts and do the math. Some were very young, only two or three. Others were my age. But most were adults. Entire families remembered on granite slabs only a few decades after the Holocaust.  Remembered by their relatives and memorialized because they mattered. And the reason for their gravesites matters.

The list of names that appeared on my Facebook wall also matters. Maybe their names will be the last list of people silenced because of hatred I’ll have to read. Probably not.

But maybe, just maybe, their names will be the be the ones to spur change. Maybe, their names will finally be the change that matters.

cemetery

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Covfefe Moment

Posted by alisonnissen on May 24, 2018
Posted in: Uncategorized. 2 Comments

The crisp fall air lingers on my lips as I calmly whisper, “Shhhh.”

home

I am enjoying a cool Florida morning on the screened-in lanai with my eyes closed to block the glare from the morning sun. I am also hiding from the voice in the kitchen just beyond the open sliding door; the one on repeat.

“Mom. Mom. Mom…”

“Shhhh.” Sinking into the chaise lounge, I allow my hands to compress around the hot mug. Fronds from the palm trees at my fence line sway and tickle their leaves against the top of pool cage. My mind drifts with the breeze.

“But Mom,” the voice continues.

“Mmmm, I’m not listening,” I tell him as I raise the mug closer to my nose. The fragrant bouquet of rich nutty spices carries my muse to Fiji or Tahiti or Bora Bora where she sits on a secluded beach with a tall, dark, handsome billionaire.

“Mom, this is important.”

I relax into the pleasure of my fantasy. Niko hands my muse a cup of coffee while she gazes into his chocolate eyes.

“Mom, this is really important.”

“Ahhhh, so is this,” I say in a soft, yogi chant. The warmth of the cup slowly spreads from my fingertips, through my arms, and into my core. My senses are enlivened. This is my pre-sip ritual. I hang onto this moment for another three seconds, fully raise the cup to my lips, burn the crap out of my tongue, break my tranquility, and return to reality.

“Shhhuger,” I say as I spray hot liquid from my mouth onto my white, cottony robe.

I open my eyes and focus on the bed-head, snaggled-tooth, half-dressed man-boy now in front of me.

justin

“Mom,” he says as his voice crackles between octaves.

“Yes?” I purse my lips while trying to feign a smile.

“When’s breakfast?”

alison cooking

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Out of the Mouths of Babes

Posted by alisonnissen on December 18, 2017
Posted in: Uncategorized. 3 Comments

“Don’t just sit there and stare at me! Blink, do something!” My blood boils. “I hate you!”

My home-for-fall-break 19-year-old stops mid-stride and looks for a brief second; he’s rolled out of bed in time for lunch and my tirade. He is not part of this conversation, but my eyes cut to him. If looks could kill.

I quickly shove my chair back, banging on the wall behind me.  Shimming from the table, I swipe a newly formed tear with the back of my hand, as I run from the room, heart pounding, face reddening, a powder keg ready to blow.

Catching my breath, my stride slows. Balling my fists, I begin to pace, turning circles in front of the living room couch, brooding over my situation. I will not be defeated.  I want to throw something, but that won’t solve my problem. What to do? For lack of rational thought, I grab a nearby pillow and scream into it until my vocal cords strain with pain.

What to do? I ask again silently looking at the dog who daringly lifts his head to make sure he’s not my next target. He sighs and lowers his muzzle back to the cool tile. “Do you know?” I ask, my voice raspy from my recent screech.

He sighs once more and rolls onto his side as if to say, “You scratch my belly, I’ll scratch yours.” His tail thumps once.2016-08-15 07.47.01

“Okay,” I lean down and offer him a stroke.

More calmly than seconds ago, I rise and return to the kitchen.

With apologetic eyes, I glance at my son, wishing he hadn’t heard my outburst.

He gently pulls a plate from the cabinet and shrugs while he glances at the laptop on the kitchen table. “Mom,” he says in that know-it-all teenaged tone, “Did you try turning it off and back on?”

alison signing 2

*A shout out to Kendall Nissen for the inspiration

 

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